SBCC at the Crossroads (and Crosshairs): Where Next?

At the Addis Summit Rajiv Rimal delivered a key-note address called: "SBCC at the Crossroads (and Crosshairs): Where Next?" There is a summary of this key note address at this link, along with a link to the full speech. Rajiv is quoted as saying, for example: "we in the social and behaviour change communication (SBCC) community have clipped our own wings by focusing too much on constraints and barriers in our work, at the expense of taking advantage of tremendous gains the community has made in so many domains. Some examples of constraints that seem to stymie many health communication professionals are that many buy into the idea that randomised controlled trials constitute the only acceptable standard for sound evaluation, that donors do not understand that behaviour change is hard, that the communication environment is always shifting". Can I please encourage you to return to Rajiv's contribution to the Summit and provide your comments and questions on his analysis and the 12 key points that he outlines. It would be good to share and debate everyone's reflections, analysis and ideas. Please click on the link below and use the comments form. Thanks